About us
Enhance your elegance
It's not easy to shine without the right gemstones. Can you imagine a crown without its jewels?
Discover the beauty of gemstones, it's time to adorn yourself with the finest.
A new world of gemstones
Shopping in-store is great, but exploring our collection from anywhere is even better. With our online service, accessing your favorite gemstones has never been easier.
Get the gemstones you desire, anytime and anywhere.
Boost your style quotient
Meet our gemstone experts
Dedicated professionals driving our success in the gemstone market
Tony Fred
Chief Executive Officer
Founder and chief gemologist, Tony is the visionary behind our gemstone business. He enjoys being hands-on in sourcing, marketing, and crafting unique customer experiences.
Gemma Stone
Chief Gemstone Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the gemstone industry, Mich has helped the company to shine brighter than ever. Mich is among the best minds.
Oliver Quartz
Chief Gemstone Officer
Aline is a passionate gem expert who loves sharing her knowledge. She mentors aspiring gemologists and engages with a community of gemstone lovers.
Iris Joe
Chief Financial Officer
Emma, with her extensive knowledge of gemstones, helps us navigate the market and enhance our offerings. She is dedicated to driving growth and applies her expertise to elevate the company to new heights.